ABOUT THIS EVENT
Money & You Graduates and Excellerated Friends:
In this event on Fridays with Doria & Friends, Jill Lublin and Tom Chesser shared how you could become a trusted authority in your industry, and the best strategy for creating powerful publicity campaigns. They taught you how to customize your message to reach the perfect audience like the pros and what steps you need to take to maximize your global impact and influence.
Jill Lublin is a master publicity strategist and consultant, and bestselling author. Over the past 25 years, Jill has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes, and Inc. magazines and has worked with ABC, NBC, CBS as a highly regarded publicity expert. With 200+ speaking engagements each year, Jill Lublin consistently wows audiences worldwide.
Tom Chesser was awarded an Authority Branding & Positioning Agency for the great state of Texas. He is a contributing writer for the Today’s Show, Authority PressWire, Small Business Trendsetters, Business Innovators, TedX Community, and Buzzfeed. He provides media-worthy articles to 600 media outlets to position his clients as industry experts.
JILL & TOM COVERED the following topics (and more):
Become a Trusted Authority In Your Industry
People buy from those they know, like, and trust, don’t they? Jill and Tom helped you learn how to leverage publicity to become a trusted authority in your industry.
Customize Your Message to Reach the Perfect Audience
It is critical to attract the clients that you can create the best results for and that you love to work with, isn’t it? In this session, you learned how to customize your message so it reaches your perfect audience.
Create Powerful Publicity Campaigns
To stay front of mind, it is important not to have a flash in the pan approach to publicity, but rather a powerful, well thought out publicity campaign. You learned how to create powerful publicity campaigns like the pros!
Maximize Your Global Impact and Influence
You learned what you need to know about how to maximize your global impact so you can make a bigger difference in the world.
About Jill Lublin:
Best-Selling Author, Publicity Strategist, Consultant
With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness, and influence marketing.
Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, James Malinchak, Lisa Nichols, Richard Simmons, and many others. Additionally, thousands of people have attended her popular Publicity Crash Course.
Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert. She has been featured in The New York Times, Women’s Day, Fortune Small Business, Entrepreneur, Forbes, and Inc. magazines.
Jill is the author of four bestselling books, including: Get Noticed…Get Referrals (McGraw-Hill), Networking Magic (Morgan James), and Guerrilla Publicity (Morgan James), which is regarded as the “PR Bible,” and her latest book, The Profit of Kindness (Red Wheel Weiser), which went #1 in four categories. With four internationally bestselling books, Jill is acknowledged as the go-to person for building success through influence marketing, networking, and publicity. She helps authors to create book deals with agents and publishers as well as obtain foreign rights deals. Jill is also the Producer and Host of the TV show “Messages of Hope” inspiring people to take positive action to improve their lives and create a better world.
In addition to her speaking engagements, Jill trains and consults with executives, sales teams, and marketing departments in Fortune 500 companies and small-to-medium-sized companies. Her innovative influence marketing and publicity techniques consistently increase bottom-line results for her clients.
About Tom Chesser:
Brand authority and positioning expert
Shortly after retiring from AT&T Advertising Solutions, Tom Chesser was awarded an Authority Branding & Positioning Agency for the great state of Texas. Tom is a contributing writer for Authority PressWire, Small Business Trendsetters, Business Innovators, TedX Community, Buzzfeed, and the Today’s Show. He provides media-worthy articles to 600 outlets by using third-party recognition and validation in order to help his clients be seen by the industry, potential clients, and Google as an authority in their field of expertise.
Tom is the Host of Business Innovators Radio and his own show Rise Up Radio, where he interviews top-performing professionals that inspire, connect, impact, and transform the lives of people across the globe. By using these networks, he is able to turn anyone into a celebrity. His background in sales and counseling has been a tremendous asset in the way he creates these stories to get them the attention they deserve. Tom is a super-connector that gets his clients the resources they need to win by also connecting them to funding for their projects and products. He believes strongly in relationship equity and in the power of teaching them how to capitalize and monetize their stories through coaching and mentoring. That is why Tom is known as “Mr. Authority”.
Authority positioning & branding has been recognized as the single biggest strategy that businesses can use to enhance their brand, giving them the ability to stand out in a crowd. The importance of authority positioning has been written about in books such as Duck Tape Marketing and featured in Forbes magazine and on the Today’s Show. If you go to Business Innovators Magazine and Small Business Trendsetters Magazine, you can see a list of celebrities that have used authority positioning to get to where they are today. My clients can now tap into the power of this kind of celebrity status and say, “I woke up this morning, opened my computer, and saw that my story was picked up by over 300+ media networks in just one day.” I have connected my clients with NBC, ABC, CBS, Fox, regional and local sites, industry, and financial sites around the world. Using this type of positioning to get major exposure is critical because you are not what you say you are, you are what other people say you are, and even more importantly, you are what Google and the media say you are.
WATCH THE REPLAY AND BE INSPIRED
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We look forward to having you with us weekly!
My true objectives are to keep the best mastermind thinkers available to our graduates and friends. and in that keeping I will always offer the best of the international thinkers and strategy developers in our Fridays with Doriaand our Excellerated programs.
Wishing you a healthy, safe, productive and prosperous day – as we all keep each other company as we are going through this Global Paradigm Shift.
Aloha Nui Loa,
Dame Doria (DC) Cordova