Master Sales Trainer, Speaker, Coach, Author
Eric has taught his proven sales systems to thousands of professionals around the world. He is President and CEO of Eric Lofholm International, Inc., an organization he founded to professionally train people on the art and science of selling.
Eric began his career as a sales failure. He was put on quota probation at his first sales job after failing to meet the minimum quota two months in a row. It was at this point that Eric met his sales mentor. After being professionally trained, Eric achieved his quota and eventually became the top producer at that company. Eric became the top producer at two more companies before starting Eric Lofholm International, Inc.
Eric is a naturally gifted teacher. For over 20 years, Eric has been sharing his proven sales increasing ideas with people worldwide.
Eric has written 15 books on sales and success. Eric lives in Rocklin, California, with his wife and four children.
Eric believes that selling equals service. He also believes in working towards mastery of the fundamentals of lead generation, appointment setting, and delivering a high-quality presentation.
Eric has delivered over 1,500 public and private presentations.
Eric’s Definition of Sales:
Selling = Service
Sell from honesty, integrity, and compassion
Selling is about leading
Selling is about moving people to action.