Creator, Innovator, Business Leader
Burke Franklin is an entrepreneur with Marketing and Management experience of more than 40 years.
His idea of changing the world is providing the business tools you need to help you change the world.
He graduated from UC Santa Barbara with, BA in Business Economics (with a minor in Electrical Engineering) in 1979.
Burke shares his incredible story…
“Out of college, I was hired as a “Field Sales Engineer” for Texas Instruments in Orange County, CA. I became the electronics buyer and then a copywriter for the Sharper Image catalog to try the purchasing side. To make more money, I sold word-processors in Silicon Valley in the mid-80s. After Macs and PCs ended that, I was creating sales literature for tech companies.
A friend had a deal going to sell his engineering software to Apple. They wanted to see his business plan to ensure his company would stay in business to upgrade and support the system.
At the time, I viewed a business plan as a detailed brochure that would sell his concept to people at all levels and responsibilities with various perceptions, biases, and interests. (I learned that from selling word-processors.)
We got the deal.
Over the next year, people came to me with some brilliant ideas, but their plans weren’t getting funded. I helped them fill in the missing parts to succeed.
Along the way, I saw that business plans have a fundamentally universal structure. I took all the content I’d developed, redacted everything proprietary, but filled in the blanks with a variety of customizable multiple-choice options, and offered it as a software template that many people could use…
This software became BizPlanBuilder. And my company took off! We followed-up with MarketingBuilder, which picked-up where BizPlanBuilder left off, and then we went even further with PRBuilder, which also included 22 sample press release templates…
We later added EmployeeManualBuilder, SafetyPlanBuilder, full of actual policies and procedures.
Altogether, we had ten products in about 3,500 retail stores and built a $12 million company with 30 employees…
Today, all of our products have been integrated into a streamlined online dashboard. I’ve sold more than two million copies of my software worldwide. You can see the newest versions on my Business Power Tools website.
Along the way, I was elected to the White House Conference on Small Business and was nominated for Ernst & Young’s “Entrepreneur of the Year” award. My book, Business Black Belt, applies lessons from 40+ years of personal development workshops, martial arts, flying, and real-world business success to building companies.”
“It’s crucial that your innovations succeed in our world.
This means that your business must be profitable and sustainable without you losing control, your mind, or your shirt!”